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A Business Owner’s Guide to Valuation


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Worth Knowing

If you own or lead a business, there are many reasons you may need to know how much it’s worth. A potential sale is only one; others could include long-term financial and strategic planning or gifting. Learning your business’ value may seem intimidating or difficult, but it doesn’t need to be. In this webinar, we will address some commonly asked questions regarding business valuation and give you tools to evaluate and understand the finished product.

What You'll Learn

  • Outline the steps in the business valuation process
  • Learn when, why, and how often a business valuation should be conducted
  • Eliminate common business valuation myths

Who Should Attend?

  • Business owners
  • Senior leadership
  • Potential business buyers and sellers
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Holly Rook, ASA
Corporate Finance Services

Holly Rook, ASA, provides business and bank valuation and financial advisory services related to regulatory compliance, corporate planning, gift and estate planning, and employee benefits planning (such as ESOPs and stock options plans). She brings more than eight years of experience working closely with financial institutions and more than 10 years specializing in business valuation. Holly’s previous positions were in public accounting, including serving as a financial advisory services consultant at a large national firm.

Holly is an Accredited Senior Appraiser (ASA) of the American Society of Appraisers in its business valuation discipline. She earned a bachelor’s degree in business administration from Southwestern College.

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Emily Keesling
Supervising Associate,
Tax Services

Emily Keesling, a certified public accountant, joined AGH in 2012. She works with both individuals and businesses, including manufacturing and vehicle dealerships as well as estates and trusts. She is a member of the American Institute of CPAs, Kansas Society of CPAs, and the KSCPA’s 20 up to 40 class of 2015-16.

Emily earned a bachelor’s degree in accounting from the University of Kansas and a master’s degree in accounting from Wichita State University. She is a member of Young Professionals of Wichita and serves on the board of the Wichita Chamber Chorale.

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