Economic downturn planning

Planning for an economic downturn while business is still good


Planning for a downturn

The economy as we know it can seem like a never-ending roller coaster. There is something unique about companies that survive recession or industry crises and come out thriving. How do they prepare before the downturn? Understanding what actions can be taken to gain market share and keep companies strong can make all the difference. From strategic choices to operational improvements, there are steps business leaders can take to ensure their company is prepared.

What you'll learn

  • Identify what to cut and what to invest in during a crisis.
  • Identify opportunities to pursue even in a downturn.
  • Apply lessons learned from leaders who have weathered the storm.
  • Identify the most critical actions you can take based on the strategy, industry position and financial position of your organization.
  • Apply the principles of managing and motivating your workforce during a downturn.

Who should attend?

  • Business owners
  • CEOs and executives
  • Managers


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Marjorie Engle
Senior Vice President,
Organizational Development & Family Business Services

Marjorie Engle's extensive expertise in board governance, executive coaching, organizational analysis and succession and strategic planning has helped closely held and family-owned entrepreneurial businesses throughout the nation succeed.

One of the few consultants in the central US specializing in family business matters, Marjorie holds a Certificate in Family Business Advising from the Family Firm Institute (FFI). The FFI has recognized her expertise and contributions in the area of family business management by naming her an FFI Fellow. She is also a certified coach with Family Business Partners and associate director of the Kansas Family Business Forum, hosted by Wichita State University's Center for Entrepreneurship.

CPE certified
Approved for 1 PDC SHRM credit
Approved for 1 HRCI business credit

Credit and Registration
Information and Policies

  • To register, click on the REGISTER button above.
  • Program level: Basic
  • Prerequisites: None
  • Advanced preparation: None
  • CPE Credit: 1.0 for 50 minutes (program runs 60 minutes for HR credit)
  • Field of study: Business Management & Organization
  • Approved for 1.0 hour of PDC SHRM credit. Approved for 1 HRCI Business recertification credit hour.
  • Delivery method: Group-internet-based
  • Cost: FREE
  • For questions on refunds, concerns or program policies, please contact education program administrator Mike Ditch at 316.291.4114 or

On registering you'll receive a confirmation email with login information.

Contact Mike Ditch with any questions. 316.291.4114 or

AGH University is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have the final authority on the acceptance of individual courses of CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:

AGH University is recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP or SHRM-SCP. For more information about certification or recertification, please visit

The use of this seal confirms that this activity has met HR Certification Institute’s® (HRCI®) criteria for recertification credit pre-approval.

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